McRae
Expertise
Innovation
Industry
Printing
Introduction
McRae Imaging partnered with Ayming on SR&ED optimization printing to fix documentation gaps and maximize claims. With deep technical reviews, redesigned processes, and hands-on training, the team captured more eligible R&D, strengthened evidence for CRA, and turned SR&ED into a long-term driver of innovation.
The Challenge
McRae Imaging was expanding its business and continuously innovating in fabric printing and digital imaging. While they were familiar with Canada’s SR&ED program, their applications were not optimized, and the technical part of their submissions was poorly handled. As a result, their returns were consistently below what they were entitled to, leaving valuable innovation funding unclaimed. They needed a partner with both technical and tax expertise to properly capture the scope of their R&D work and maximize benefits.
The Approach
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Deep technical review: Ayming’s SR&ED experts analyzed McRae’s projects to uncover overlooked technical uncertainties and eligible activities.
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Process redesign: They restructured the company’s approach to documenting innovation, aligning it with CRA requirements.
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Close collaboration: Worked directly with McRae’s technical and financial teams to refine positioning, gather stronger evidence, and strengthen applications.
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Knowledge transfer: Trained staff to see SR&ED as a tool for innovation management, helping them build internal best practices for documentation and patents.
Key Figures
Increase in SR&ED tax credits recovered after Ayming’s optimization.
Innovation funding ROI compared to previous in-house applications.
Years of ongoing partnership supporting McRae’s R&D and growth strategy.
The Impact
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Optimized claims, resulting in significant tax credits and exponentially higher returns year over year.
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Simplified the process for McRae’s leadership, freeing them to focus on core strengths.
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Built staff capability to manage SR&ED effectively, with improved procedures and documentation.
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Became a long-term innovation funding partner, also guiding McRae to integrate direct financing and grants into their strategy.
About McRae
McRae Imaging is a global leader in the high-definition digital printed fabric industry, offering a wide range of display and lighting solutions. They provide their solutions throughout North America to partners and customers in the retail, exhibition, event, and trade show sectors.
Driven by innovation, McRae Imaging is a pioneer in fabric printing and digital imaging. With a level of profiling well above global standards, they have set the bar very high for the rest of the industry.
