Prysmian
Expertise
Innovation
Industry
Telecommunications
Introduction
At its Gron site in Burgundy, the Prysmian Group launched a strategic investment to expand the production of innovative, eco-friendly extra-high voltage cables — a project central to France’s energy transition. Supported by Ayming and backed by the France 2030 plan, this initiative highlights how close collaboration between industry, consultants, and public authorities can accelerate technological innovation, create jobs, and strengthen local economic development.
The Challenge
The Prysmian Group, global leader in energy and telecommunications cable systems, launched a major investment project at its Gron site (Burgundy, France) with the ambition to:
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Increase the production capacity of innovative and environmentally friendly extra-high voltage cables.
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Develop the P-Laser cable, a cutting-edge product that is 100% recyclable, operates at 525 kV, and can transport up to 2 gigawatts of electricity.
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Position the Gron site as a strategic hub for the next 10–30 years, reinforcing Prysmian’s role in the European energy transition.
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Align with France’s industrial and environmental policy, leveraging local training quality and the company’s historic presence in the country.
Given the scale of the project—over €60 million investment—and its alignment with the France 2030 plan, Prysmian needed to secure significant public funding, ensure strong local stakeholder involvement, and manage the risks of implementing such a large initiative.
The Approach
Ayming acted as a strategic partner, ensuring the project’s success by combining funding expertise with stakeholder management. Key actions included:
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Project Promotion & Advocacy
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Highlighted the technical, societal, and environmental benefits of the project.
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Positioned it as a driver of industrial innovation, local development, and energy transition at the local, national, and European levels.
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Structuring Governance
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Proposed and implemented a steering committee including local stakeholders to keep the project visible, advance discussions, and resolve issues.
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Ensured Prysmian’s initiatives were continuously at the forefront of local agendas.
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Facilitating Connections
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Introduced the right public contacts from the very beginning.
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Created synergies between Prysmian’s technical expertise, Ayming’s consultancy knowledge, and the support of public authorities.
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Ethical & Transparent Approach
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Ensured objectivity and honesty of data, building credibility with funders and stakeholders.
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Maintained almost daily exchanges between Ayming, Prysmian, and public authorities to keep momentum.
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Support with Funding Applications
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Worked closely with Prysmian to secure financing under the France 2030 plan, ensuring alignment with national priorities.
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Project Background
The Key Role of Public Funding
Guidance from Ayming
A three part relationship
Key Figures
Investment secured through the France 2030 plan
Jobs created at the Gron site
of budget spent with local partners, boosting the regional economy
The Impact
The collaboration delivered major benefits for Prysmian, the region, and the French energy sector:
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Financial & Strategic Outcomes
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Secured inclusion in the France 2030 plan with more than €60 million investment.
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Reinforced Prysmian’s positioning as a leader in energy transition and technological innovation.
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Project timelines were accelerated (lead times halved) through stakeholder involvement.
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Local Economic Development
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Creation of over 140 jobs at the Gron site.
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More than 40% of the budget spent with local partners, strengthening the regional economy.
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100% of production exported by river, aligning with sustainability goals.
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Long-Term Visibility & Trust
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Guaranteed the future of the Gron site for the next 10, 20, even 30 years.
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Fostered a fruitful three-way collaboration between industry, consultants, and public authorities.
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Strengthened Prysmian’s reputation both locally and nationally.
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About Prysmian
Prysmian, a global leader in the energy and telecommunications cable and systems industry, is a key player in the energy transition and digital transformation.
Thanks to its strong geographical coverage and extensive product portfolio, proven experience and expertise in technological innovation, and solid customer base, the group is well positioned to consolidate its leadership position and conquer new growth markets.
Prysmian’s strategy is perfectly aligned with the main market drivers, developing resilient, high-performance, sustainable, and innovative cable systems for the Transmission, Power Grids, Electrification, and Digital Solutions segments.
Prysmian is a publicly listed company on the Italian stock exchange with nearly 150 years of experience, approximately 30,000 employees, 108 production sites, and 26 research and development centers in more than 50 countries.
In 2023, sales exceeded €15.4 billion.
150
years of experience.
30,000
employees.
108
Production sites.
26
R&D centers in over 50 countries.
